SCOPE OF SERVICE: We were brought on this project to assist with the initial introduction of the brand to key influencers in the beauty community in the US.
ACTIONS: We created an influencer campaign targeting top beauty editors and personalities. For the campaign our agency created targeted pitches accompanied by gift packages of the product with a usage tutorial. We also assisted the brand in securing media participation for their Atlanta launch event.
RESULTS: Our outreach resulted in the brand earning its first major media placements garnering national attention for the new company. GlitzyLips was reviewed and featured by top lifestyle media outlets including PopSugar.com, BeautyLish.com, TalkingWithTami.com, OhNikka.com, and LATimes.com during our campaign.